Gamification is the new trend and growing with the increased use of smartphones. It can define as taking the competitive nature and structure of gaming and applying them to things outside the world of entertainment.
By 2018, the market revenue of gamification is expected to be more than $5500 billion.
The idea of gamification is to engage the audience and motivate them to learn different things in a fun way. Before we discuss ideas to drive engagement through gamification, let’s have a brief overview of how it works.
How Gamification Works
Gamification works on the principle of rewards. The user has to play a game in order to complete certain tasks such as collecting coins or saving some character. The successful completion gives some kind of reward, which motivates the player to play later in order to collect more of these.
When it comes to the event, gamification helps to educate attendees and engage them in your event, making it memorable and indulging. Event planners and marketers are always looking for ways to engage the audience at large. Without further delaying, let’s have a look at how you can drive engagement in your next event through gamification.
Gamification Booth
Having a separate booth for gaming can drive audience in a great way. The booth can prove to be a relaxing and comforting zone where they can enjoy free time. Gamification booth with basic games can be budget friendly, yet engaging. Moreover, you can also setup games like foosball, pool or chess to add more excitement. If your budget allows you, you can also opt for AR and VR games.
Gamification can also benefit sponsors for promotion. Displaying sponsor’s logo in a creative way can help in promoting their brand. Moreover, displaying a short video ad of sponsors can also promote them.
Networking Games
Gamification is not only about engaging attendees. It is also helpful in building relationships and networking with fellow attendees. You should go for games that can facilitate attendees to know their fellow attendees.
For instance, you can involve attendees to play rapid-fire question answers session. Alternatively, two truths one lie is another good idea that would work well. Find out the fun ways that would help attendees to interact and connect with fellow attendees.
Event App
Event app is another great way to gamify your event. According to Guidebook, 86% of event attendees in 2016 rated an event app as a top three aspect that made an event more pleasing.
On a smaller scale, you can include games like connect the dots, puzzles or tic tac toe. Moreover, if you are on a high budget, you can also integrate Augmented Reality in your app to gamify it. It will not only increase the engagement level of attendees but also increase the adoption rate of your event app.
Gamification through Polling
Polling is a great way to get attendee feedback. You can run polls on any topic related to event or facilities onboard. However, adding some fun factor to the polling will help in engaging attendees and will provide you more feedback.
For instance, you can award the attendees with prizes who answer the maximum polling questions. Moreover, you can engage them by asking for guesses on different questions. The one with the closest guess will be declared a winner.
In another case, you can also award badges to the attendees on the number of polls answered. You can break the polling into different levels, which can be completed on answering a specific number of questions. After crossing each level, the attendee gets a badge and those with maximum badges wins.
Question and Answer Session
The key purpose of holding an event is to educate, inspire and learn. The ideal way to get attendees engaged in Q&A session is through gamification. How can you gamify Q&A session is not as hard as you might think?
Simply, you can ask attendees to write questions relevant to the event. The participants who ask more questions that have generated a great discussion wins. Moreover, you can also ask others to vote the best question of the day.
Conclusion
Driving engagement at events is not a tough one if you know how to do. Gamification is a unique of inspiring and motivating attendees to take part in the event and win prizes. The more relevant and creatively you think, the better the event engagement will be.
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