Happy customers are those who keep coming and buy your services/products often. Same goes for event attendees, they return when they find something valuable in the event. The majority of great events depend on repeat attendees to main success every year. If the attendees had a great experience, they can’t wait to return. They want to get more out of the future events. It is, in fact, the dream of every event manager to make the attendees feel happy and return to their event. As an event manager, if you are looking for the similar kind of attendees, make sure to follow the tips.
Greet the Attendees and Make Them Feel Special
The best thing you can do, as an event manager is to make the attendees feel the real value that you are offering. From the moment, they arrive and the time they leave, you are responsible for everything from greetings to farewell and special treatment.
For example, you can greet your guests by showing a digital signage where the picture is displayed along with the welcome message. Offer them a welcome drink and let them know their seat. Make the attendees feel that you really care about them and their presence is valued and appreciated.
Keep Your Event New and Fresh
If you have organized the event without changing anything, your attendees might not be interested to come. From theme to décor and from booths to seating arrangements, everything must be different from the previous one.
It might be challenging for new event managers, but not impossible. You can get the ideas from competitors and come up with your own. It is not the responsibility of any individual but requires a team effort. Ask your team to come up with the ideas, brainstorm it and pick the best ones.
Offer Something to Returning Attendees
Returning attendees are special and they need to be treated differently. If you want to make them feel special, offer a discount on the ticket or early bird discount on your product or service offering.
Moreover, you can also offer them some gift for the upcoming occasion such as New Year or Christmas. Special tag name, label pin or a t-shirt with their name printed would surely make them feel delighted and special.
Encourage Engagement
Events need to be engaging and different. How can you encourage attendees to participate in various sessions such as polling, surveys or social sharing? You can incorporate mobile event app to let your attendees participate in different sessions.
For example, ask them through polls about the event experience, improvements need to be done and sharing videos and pictures on social websites. A number of mobile event apps can be found including NVOLV, Eventbrite, The Social Tables and many more.
Conclusion
Loyal attendees are the real success of your event. Make sure to follow the above tips and work hard to make them feel special and satisfied. Their suggestions and feedbacks are important and try to take them in a constructive way in order to improve your weaknesses in the later years.
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