There is a constant evolution in the branded event app landscape. There are major transformations in the Apple App Store which have led to an unceasing flood of products, services, and startups penetrating the marketplace. This has left event organizers with no shortage of options to get an app out there. However, one element of event app creation that should be constant irrespective of the platform is the creative execution. This creates the desired user experience.
Keeping this scenario in mind, we are presenting some tips that event organizers must take into consideration while creating best possible UI (user-interface) and UX (user-experience).
But before advancing further, let’s just first figure out the difference between UX and UI.
• User Experience (UX): The discipline and practice of creating a planned workflow for any digital product like an app, a landing page and website or even a kiosk. It has very less to do with the definite visual layer of the product. In most of the circumstances, some of the top UX designers, are not visual designers at all. They are experts of a multi-disciplined strength to best shape content for both ease of use and influence. User interface design comes after user experience design. The experience impacts the feel and looks of the visual interface.
• User Interface (UI): It is known as the visual layer for any digital product. It is the point where the feel and the look, fonts, colors, and branding selections are put together to bring content and user experience to life. This process is implemented to enhance the outlook of the website or app. Read more
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